Link Shortening is a way of taking a long URL (web address) and turning it into something shorter and more appealing to the eye. It works through a web server function called a Redirect (URL redirection) so that when you enter a URL into your browser, this sends a...
Landing Page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, from search engines or social media and is designed with a single goal or call to action (CTA) in...
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit...
Affiliate Marketing Definition: a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. Put more simply, affiliate marketing is where you advertise a product or service for a company...
Etsy is a platform that almost everyone has heard of nowadays but like most successful online platforms, they’ve been around for quite a while – 15 years in fact. Founded in 2005 by some friends who wanted a better way to sell artisan and handmade goods...
