Link Shortening is a way of taking a long URL (web address) and turning it into something shorter and more appealing to the eye. It works through a web server function called a Redirect (URL redirection) so that when you enter a URL into your browser, this sends a...
Landing Page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, from search engines or social media and is designed with a single goal or call to action (CTA) in...
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit...
Affiliate Marketing Definition: a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. Put more simply, affiliate marketing is where you advertise a product or service for a company...
Love it or hate it, social media is here to stay. And if you run a business and don’t already have any social media presence then you are missing out on tens of thousands of prospective clients every single day. It’s just that simple. There are 2.8 billion...
