Jargon Buster – Email Marketing

Jargon Buster – Email Marketing

  Here is a collection of many of the commonly used terms used in the world of Email Marketing. AUDIENCE This is the group of people you have on your list. Depending on the email service provider you are using, they may be referred to as Contacts, Subscribers or...
Divi WP Theme

Divi WP Theme

Divi is my go-to WordPress theme for my own website and for clients. So, if you would like to use it too and want to save some cash on their annual fees, check out my special offer for Web Goddess Academy members below: Lifetime Access to Divi WordPress Theme £75/per...
Jargon Buster – Social Media

Jargon Buster – Social Media

  Understanding what these terms mean will help you to make the most of your social media presence:   ALGORITHM In social media terminology, this usually refers to ‘feed algorithm’ – the constantly changing set of rules that a social network uses to...
Jargon Buster – Graphics

Jargon Buster – Graphics

  Here is a list of terms you may come across when dealing with digital images and photos: ASPECT RATIO This is the proportional relationship between the width and height of a rectangle (a rectangle is used because the vast majority of screens are wider than they...
Jargon Buster – Websites

Jargon Buster – Websites

  Here is a list of terms you may come across with regards to Websites & SEO:   BACKLINK A backlink is simply a link from another website to your own. They have a HUGE impact on your search rankings so getting links from other highly ranked sites can...