Now that you’ve worked your way through the Email Marketing Strategy Worksheet and lesson on strategy, it’s time to set up an Email Service Provider. I personally use Mailerlite (although I have also used Constant Contact, Aweber and MailChimp) and find that it is the best for small businesses – especially as it is FREE for up to 2000 subscribers.
In this video, I’ll talk you through setting up your own Mailerlite account from scratch, how to create subscriber lists, segments and groups and how to create a pop-up that you can share on your website.
We’re not going in to the creation of actual email campaigns and automation – yet! One step at a time!
Once you’ve set this all up, we’ll then create your first email to send to those people who are interested in what you do.
Have your strategy handy…