Colours and Your Brand

The psychology of colour is an important consideration when you are deciding on how you want your brand to be perceived. Colours are linked to feelings and choosing the right colour to convey YOUR vision is important.

Top Tips for choosing your colours

  • Think about your Vision – what message are you trying to convey?
  • Choose colours that YOU like – there is no point creating a blue colour palette to show trust and loyalty if every time you look at it you cringe.
  • Don’t worry too much about what others think – everyone has different emotions and opinions when it comes to colours, so don’t be put off by one person saying they don’t link it. Colour is important, but it’s your product and service that matter more.  

This amazing infographic by The Logo Company shows how big brands have embraced colour theory in their logos to trigger our emotions:

Colour Emotion Guide - The Logo Company